Foldera Loses VP

I’m trying not to post on Foldera too often but but I know a lot of you are searching for information and ending up here. If you haven’t heard, Michael Sampson has left Foldera (previously the Global VP of Word-of-Mouth Marketing). I don’t know Michael personally but I know many respect his insights within the industry and hope that this does mean he’ll be able to contribute more to the general dialogue and wish him the best of luck in whatever he pursues next.

As for Foldera, how could they hire a VP of WOM Marketing? They don’t have any customers. And what exactly is being marketed? Maybe this was a bit of the issue, how can you measure success in marketing when you can’t give prospects a call to action? In the end Brand awareness has to result in customers.